SHE ROCKS AWARDS 2024

There is no better way to escape Boise winter weather, than heading to Anaheim for the January NAMM Show, and She Rocks Awards!

Check out the WIMN, Women’s International Music Network, and the She Rocks Podcast HERE. I watched founder Laura B Whitmore come out front several times, and watch this show with pride. Many from these groups also led some wonderful NAMM panels on female empowerment in the industry.

This awards show is unlike any other, honoring female performers and audio technicians. I am so honored to have been invited again, to cover this event. Susanna Hoffs from The Bangles, was the co-host of the show.

I arrived in time to grab a few red carpet photos, including this of Debbie Gibson.

Debbie Gibson Photo

There were so many great performers and appearances. Debbie Gibson, did a great set of her hits. Susanna Hoffs did “Hazy Shade of Winter.” I loved seeing a set from the band Vixen with Britt Lightning. They have a new song! You might not know the name Laura Karpman, but there’s a good chance you know of songs she has scored for TV and film, including the recent movie “American Fiction.”

This event is so worth the price of admission, as you get almost 3 hours of great entertainment, a wonderful buffet meal, and swag bag.

This year my friends Niccole and Trudy from Boise, attended. They had purchased a couple of raffle tickets, and later I heard my friend Niccole’s name called. She had won a custom set of in-ear monitors, worth about $2000!

It is said that only 5% of audio engineers in the music business are women. I wish I could see this number rise. It was super exciting for me to see Sylvia Massy. She has produced and won awards for bands like Tool, Red Hot Chili Peppers, Prince, Johnny Cash, Jason Isbell, and many other artists.

<<<<<<< NERD ALERT >>>>>>>
I LOVE how innovative Sylvia Massy’s recording techniques are! Check out her STUDIO PAGE. She thinks outside the box, and creates some unique sounds. Having a good producer might be even more important than having a good songwriter or musician. They can make or break a record. I’ve been watching Sylvia invent things for years.

Want a great drum sound without such loud symbols? Use a HOSE!

Because…IDAHO…

I could go on, but get stuck in your own rabbit hole by subscribing to her stuff! @SylviaMassyKnowsStuff.

Didn’t get to attend? WATCH THE SHE ROCKS AWARDS HERE!

After the She Rocks Awards, I went to a Creator VIP Party hosted by Gibson. This was my first year invited to this, and it was so much fun! People with a podcast, YouTube channel, or blog, gathered to network and listen to great music. The food and drinks were free. People stood around visiting while eating cotton candy from LED holders, and we were given LED concert wristbands they synced to the live music. At one point the NAMM president John Mlynczak got on stage and spoke. He made a point to emphasis, “YOU BELONG HERE.” It just felt good to hear.

I went through a heavy amount of Imposter Syndrome. Most of the people around me were from L.A. or Hollywood, and most seemed to know each other. Anyone who asked where I was from, seemed surprised to hear the answer.

There was a photo booth at this event. I wandered into it at the end, and was told to put my hands on these metal plates. A photo was taken, and I was told to wait outside. I hadn’t realized this was an “Aura Photo,” and then the most California thing happened. A woman gave me a reading of my colors, saying I was a dreamer, and liked to do things for my community. What a great ending to a wonderful day!

It’s great to return to Boise though, and we have our first live session of the year tomorrow at noon!

COMING SOON :
FEBRUARY 14TH-JOHN CRAIGIE 1pm
APRIL 30TH-ASHLEY ROSE 12N
MAY 4TH-RUSTY TINDER 12N

Wallflowers sold out quickly, and we just announced Nickel Creek and Andrew Bird 7/7 at Outlaw Field. Tickets go on sale Friday, don’t wait to get tickets to your favorite shows!

No plans for Valentine’s Day? Highly recommend MARCHFOURTH MARCHING BAND, 2/14 at Treefort Music Hall. Ashley Rose is opening, and all your friends will be there.

Here’s our events page to learn about ALL THE THINGS!

Have questions or comments? Email me.

NAMM 2024

California in January is a lovely 77 degrees. That’s one of many reasons to book a trip to NAMM Show in January. It’s a great solution to Boise’s cabin fever, and I’m so honored to have been invited again to cover this event.

NAMM is an enormous music convention in Anaheim. 

NAMM SHOW 2024 BY THE NUMBERS

  • 62,000+ show attendees, including 10,000+ international attendees from 125 countries, regions and territories
  • 1,600+ exhibitors representing 3,500+ brands
  • Four full main halls of exhibits, plus two packed levels of Pro Audio in the north halls
  • Largest ever percentage of Buyers and Influencers from all sectors
  • 2,000+ global media, social influencers, and content creators reaching over 120 million followers
  • Over 6,700 students, educators, and non-profit leaders
  • 250+ education sessions with 650+ speakers
  • Record number of submissions for NAMM Best in Show Awards

Something I love the most, is the educational opportunities at NAMM. Many are in person, and also streamed. I took some great workshops on AI, marketing, tips for holding an audience on YouTube and TikTok, and how to program an automated phone texting system for clients. This conference has several seminars on audio recording, and discrimination women face in the workplace. I’m very excited to learn that the on-demand classes are available through the app until the last day of February. Sometimes classes and performances would overlap, this means I can settle in and catch up now that I’m home. There are also great classes for music educators, info on publishing, rigging, lightning, and entertainment law.

Microphone from NAMM

At the very least, there are 150 music performances at NAMM. There is someone performing just about every 5 feet, in all the hotel lobbies, outside stages, and events like She Rocks Awards.

Here’s a glimpse of performers inside the convention.

For years, I have been trying to watch Lindsey Stirling, but I’ve always missed her show. I caught her appearance at She Rocks Awards as an honoree, then saw that she was performing on the Yamaha Stage outside. This stage is powerful, loud, and has the best sound from Yamaha equipment and technicians. Lindsey did not disappoint. She twirled, did rock n roll hair flips, spun around, and played lightning-fast signature violin. Here’s a glimpse of her Kashmir performance.

This year I saw a few friends from Boise, it’s great to see more Idaho people making the journey. I can’t suggest this enough for a winter vacation for music lovers. You could take a couple of days to check out Disneyland, literally across the street. The beaches are a short distance away. Last year I visited Huntington Beach on my last day. I didn’t have time this year, but a local was telling me how amazing Balboa Beach is near Newport Beach. If I get to go again, am definitely adding this to my schedule.

The NAMM show is magical and overwhelming. I’m still exhausted, and I can’t describe what all the walking does to your feet, but I would do it again in a heartbeat. It’s a convention for everyone and every background. People were so friendly, even the security was chill. The more I go to other locations, the more I am surprised by the sometimes hostile security approaches in some Boise venues. At NAMM, they have a few rules, but they also want you to have a good time.

The Industry Drum Circle was again a favorite. Hundreds of people were drumming, many for the first time. People from all walks of life were smiling, as music brought us all together.

There are star sightings everywhere! One of my friends saw Stevie Wonder and Geezer Butler. Several famous guitarists made VIP appearances at vendor booths and signed photos. I met with Adrian Vandenberg from Whitesnake, and Robert Sarzo from Geoff Tate’s band. You know Robert’s brother Rudy from Quiet Riot.

You can check out all kinds of new equipment at NAMM. Donner Music unveiled their brand new pedal collaboration with Third Man Hardware. This pedal sold out on the first day.

Donner Music Guitar Pedal

There were tons of giveaways, and I wanted to win this guitar SO bad from ClerkHound. The said they had hidden keys everywhere, and if you could unlock their amp, you’d win the guitar. I’d been all over the place and had never seen a key. The next day, I went to charge my phone and found a key right by the charger outlet! I was really hoping to bring this home, but alas, it went to someone else. The pattern is based on their own dog Capo.

ClerkHound dog guitar

The artwork and custom designs on some of the instruments is incredible.

Colorful bass guitar

Really exciting for me, was winning a custom guitar strap from the Killer Guitar Strap booth! I had tried to win the day before, and came back the next day to enter. This place does amazing graphics, and has straps for guitars, mandolins, saxophones, banjos, ukuleles, and more. Not only do they have great designs available, you can make a custom design for your own strap. Want your name on it? Photo of your dog? The choices are pretty endless. It’s a decision I’ll need to be making soon, and I can’t wait to see what they create! This is a family business out of Eugene, Oregon. When I won, the lady there gave me the biggest hug!

Killer Guitar Straps

You will never see all of NAMM, and that’s okay. You’ll have tremendous fun, and want to go back.

Future dates so you can plan to go!

The 2025 NAMM Show: January 23–26, 2025

The 2026 NAMM Show: January 22–25, 2026

COMING SOON :

FEBRUARY 14TH-JOHN CRAIGIE

APRIL 30TH-ASHLEY ROSE

MAY 4TH-RUSTY TINDER

Wallflowers sold out quickly, and we just announced Nickel Creek and Andrew Bird 7/7 at Outlaw Field. Tickets go on sale Friday, don’t wait to get tickets to your favorite shows!

Here’s our events page to learn about ALL THE THINGS! 

Have questions or comments? Email me.